Contact

Adress

Erik Olsons Gata 13 30227 Halmstad

Phone

0703684443

Email

anderslaurenius@gmail.com

Education

Digital Analytics Specialist

IHM Business School

Year: 2023

Masters Degree International Marketing

Halmstad University

Year: 2016

Bachelor Degree Marketing

Linneus University

Year: 2015

Skills

Experience

Freelance project

Duration: Aug 2024 - Sep 2024

Responsibilities:

  • Performed a transactional analysis.

DIGITAL ANLYST - INTERNSHIP

Primus Silva Sweden AB | Mariehällsvägen 38A 168 65 Bromma

Duration: Feb 2023 - Jun 2023

Responsibilities:

  • Led the company's transition from Google Analytics UA to Google Analytics 4 as the project leader. Collaborated closely with a developer to modify the data layer according to GA4 Schema and implemented ecommerce events for GA4 and Facebook Pixel. Integrated VWO, an experimentation tool, to facilitate A/B tests and split tests.
  • Created comprehensive reports in Google Looker Studio to evaluate site and marketing performance. Streamlined and automated Google Analytics data integration into a KPI report within Google Sheets.
  • Utilized Python to analyze the company's ecommerce site, conducting cohort analysis, market basket analysis, and RFM analysis.

DIGITAL ANLYST - INTERNSHIP

Stiftelsen Tjolöholm|Tjolöholms slott 43973 Fjärås

Duration: Apr 2022 - Jun 2022

Responsibilities:

  • Implemented Google Analytics and generated a comprehensive site performance report using Google Data Studio.
  • Led a conversion optimization project aimed at optimizing the website for improved conversions and user experience.
  • Developed a measurement plan and established key performance indicators (KPIs) to track and measure marketing effectiveness.

INSURANCE ADVISOR

Länsförsäkringar Halland l Strandgatan 10 30245 Halmstad

Duration: Feb 2017 - Present

Responsibilities:

  • Assisted customers with acquiring private insurance, such as home and vehicle insurance
  • Resolved customer service issues promptly and effectively
  • Worked diligently to achieve sales budget objectives.
  • Received the prestigious Best Salesperson Award in 2017 for outstanding performance.

CUSTOMER SERVICE PRIVATE BANKING

Länsförsäkringar Halland l Nygatan 37 31131 Falkenberg

Duration: Feb 2020 - Jun 2021

Responsibilities:

  • Assisted customers with various banking services at the local office.
  • Facilitated the process of opening bank accounts and other banking products for new customers.
  • Collaborated closely with mortgage brokers, real estate agents, and other teams within the local office to ensure seamless customer service delivery.